Craig, one of Africa’s most iconic elephants, who died early this morning in Amboseli National Park at the age of 54. Photo by KWS. 
By Andrew Mbuva
Kenya, and indeed the global conservation community, is mourning the loss of Craig, one of Africa’s most iconic elephants, who died early this morning in Amboseli National Park at the age of 54.
Craig was no ordinary elephant. He belonged to the rare and revered class of “super tuskers” — bull elephants whose tusks each weigh more than 45 kilograms (100 pounds). With his immense, ground-sweeping ivory and calm, dignified presence, Craig was a living monument to Africa’s natural heritage. Today, fewer than a handful of such elephants remain across the continent.
Born in January 1972 to the great matriarch Cassandra of the CB family, Craig lived a life that few elephants ever experience. Over more than five decades, he roamed the Amboseli ecosystem freely, becoming one of the most photographed and admired elephants in the world.
Beyond his extraordinary physical stature, Craig was celebrated for his remarkably gentle and composed nature. He often appeared unbothered by human presence, patiently pausing as visitors captured images and videos — a trait that endeared him to wildlife enthusiasts, researchers, and tourists alike. His calm demeanor made him a true ambassador for Amboseli National Park and a global symbol of peaceful coexistence between wildlife and people.
Craig also played a critical role in sustaining the future of his species. He fathered several calves, ensuring that his powerful genetic legacy and gentle character live on across generations of elephants in the Amboseli landscape.
In recognition of his global appeal, Craig was adopted in 2021 by East African Breweries Limited (EABL) through its Tusker brand — a tribute to his unmatched stature and iconic status. The partnership further highlighted how wildlife conservation can inspire corporate and public support.
According to the Kenya Wildlife Service (KWS), Craig’s long life and survival to such an advanced age were made possible through decades of dedicated protection. Continuous monitoring, robust anti-poaching operations, habitat conservation, and strong collaboration with conservation partners and local communities ensured that he lived safely and freely.
KWS noted that Craig’s life stands as a powerful testament to what sustained conservation efforts can achieve. At a time when elephant populations across Africa continue to face threats from poaching, habitat loss, and human-wildlife conflict, Craig symbolized hope, resilience, and the success of collective stewardship.
As Kenya bids farewell to this gentle giant, Craig leaves behind more than memories and photographs. He leaves a lasting legacy — one that underscores the importance of protecting wildlife, preserving habitats, and working together to ensure that future generations may also witness such magnificent giants roaming Africa’s landscapes.
